Coffee Facts

• Coffee is the most complex agricultural product on the market today. It is more complex than wine -- with over 900 flavor components!

• Coffee is the second-most heavily traded commodity in the world, behind oil.

• Only about 5% of the world's coffee crop meets the criteria to be considered for true "specialty coffee."

• Just like wine, many factors affect the final flavor of coffee: growing conditions, harvesting, selection, roasting, and final preparation.

• Individual coffees (called "varietals"), such as Kenya AAA, can vary significantly in taste and quality over time and even within the same harvest, due to these factors.

• As with winemaking, it is not difficult for many people to try their hand at the process. However, just as with fine wine, it takes a master roaster to carefully select and prepare choice beans to obtain truly wonderful flavor.

• Becoming a "Master Roaster" is a difficult and time-consuming process that requires training and innate skill. Few achieve this level of expertise.

• The coffees of Cassils Coffee Cafe_TM are prepared by a true Master Roaster, an Italian immigrant who apprenticed with the leading coffee roasters in Italy for many years. Our roaster has been recognized as one of the 25 most influential people in the specialty coffee industry.

• See our Mastery flier.